What Are You Trying to Grow? Part II of III

One of the first questions I ask new clients and potential clients is "how do you want your business to feel?" I know this sounds really "new-agey" but hang in there with me. I ask because I need to understand the difference between your intention versus your actuality. I need to understand the difference between where your vision is of how you want to grow with your business versus where you're really at now.

Sometimes it's two very different places. Sometimes it just needs a few adjustments to bring things nicely into focus.

I use the term "feel" because it cuts to the heart of the matter. People are emotional beings, and no matter how much we think we do things because of our intellect or rational self, it's often our emotions that are really in charge.

When my business approach feels right, I feel good. I not only have faith in my talents and services, I like what I do, and I really like the kind of clients I attract. Synergy and synchronicity start to unfold. Things start to click. Magic is in the air. And that's what I want for my clients as well.

Public and media relations can be tricky quicksilver beasts. You need to be well prepared for the scrutiny of the spotlight in order to get where you want to go.

In my previous post I wrote about my friend and client nutritionist Susan Dopart. Her business is just about to launch into a whole new stratosphere because of the larger media stage on which she's now sharing her expertise.

It's so exciting to watch, because now she's really ready for it. She has been a "go to" person in Los Angeles for nutritional health advice for many years from the perspective of top physicians, but she hasn't been very well known to the broader health media.

We've been working together for almost a year and now almost every duck is in line. We are just waiting for final edits on her new informational videos so we can complete her media kit. This week her second Huffington Post health blog comes out, she connected recently with Catherine McCord the charming creator of the Weelicious blog (who gave Susan's book, "A Recipe for Life by the Doctor's Dietitian" a great review), and next week she'll tape a segment with our local ABC News channel 7 health correspondent Lori Corbin.

The key to Susan's new media attention is her website. Her site is now a rich, engagingly informative place that shares the most up-to-date nutritional health advice, profiles her book, and shares enough about Susan that you can't wait to ask her your own burning health questions! It's a great place to be. I can't wait to see what happens for her next.

June has been about transformation for me on so many levels. One of the most exciting of which is that I'm now working with three talented new clients! Yes, I'm now officially working with my friend Kerri Zane (the Generation Jones fit life expert), Aliye Aydin and her wonderful BeachGreens organic delivery service for greater Long Beach, and hair and make up stylist Yve Heart of Experience Beauty with Me!

Each of these women is so profoundly talented. Stay tuned as we work together to focus their approach so that their marketing, media materials and social media outreach begin to truly represent and reflect who they are and what they have to offer the world.